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 Join the Legacy, Lead the Charge

Step into history and wear a symbol of resilience, unity, and boldness. Inspired by Benjamin Franklin's iconic 1754 political cartoon, "Join, or Die," this hoodie isn’t just any ordinary hoodie...it’s a statement. Franklin’s image of a segmented snake represented the American colonies and their need for unity in the face of crisis, a timeless message that still resonates today.

🔥 The Story Behind the Design:

  • A Call for Unity: Franklin’s snake symbolized the British colonies, urging them to unite during the French and Indian War.
  • Reviving the Snake: Based on the superstition that a cut snake could come back to life if its pieces were joined before sunset, the design embodies resilience and strength.
  • A Historic First: As the first political cartoon published in America, "Join, or Die" remains a powerful emblem of cooperation during adversity.

The G.O.A.T. spin? Our signature GOAT head to add.

Why you need this:

  • Bold Design: Featuring the legendary "Join, or Die" snake, reimagined for today’s GOAT mindset.
  • Premium Quality: Made for comfort and durability, this hoodie is perfect for making a statement wherever you go.
  • Wear the Legacy: A nod to history for those who live boldly and value the power of unity.

🔥 Don’t just join—lead. Get GOAT.

JOIN, OR DIE - FRANKLIN HOODIE

SKU: GOAT-03-0041-BLK
Regular price $57.99
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 Join the Legacy, Lead the Charge

Step into history and wear a symbol of resilience, unity, and boldness. Inspired by Benjamin Franklin's iconic 1754 political cartoon, "Join, or Die," this hoodie isn’t just any ordinary hoodie...it’s a statement. Franklin’s image of a segmented snake represented the American colonies and their need for unity in the face of crisis, a timeless message that still resonates today.

🔥 The Story Behind the Design:

  • A Call for Unity: Franklin’s snake symbolized the British colonies, urging them to unite during the French and Indian War.
  • Reviving the Snake: Based on the superstition that a cut snake could come back to life if its pieces were joined before sunset, the design embodies resilience and strength.
  • A Historic First: As the first political cartoon published in America, "Join, or Die" remains a powerful emblem of cooperation during adversity.

The G.O.A.T. spin? Our signature GOAT head to add.

Why you need this:

  • Bold Design: Featuring the legendary "Join, or Die" snake, reimagined for today’s GOAT mindset.
  • Premium Quality: Made for comfort and durability, this hoodie is perfect for making a statement wherever you go.
  • Wear the Legacy: A nod to history for those who live boldly and value the power of unity.

🔥 Don’t just join—lead. Get GOAT.

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WORD ON THE STREET