Welcome to GOAT
Guns Out Armored Toys Apparel. We’re more than just a brand—we’re a brotherhood. Born from a passion for shooting and a love for armored vehicles, we’re just a group of friends, some veterans, who decided to take what we love and share it with the world.
We believe everyone has the potential to be their own Greatest of All Time, whether that’s on the range, on the road, or in everyday life. We’re here to inspire you to embrace your inner G.O.A.T. and to never settle for anything less than legendary.
So rise from the rest and join the only brand backed by armored vehicles. Be a GOAT. Get GOAT.
Who is GOAT
Built to DOMINATE.
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For the Lifestyle
GOAT isn’t just a name; it’s a mindset. It’s about being armored, mentally and physically, for whatever life throws your way.
FOR THE COMMUNITY
We believe in building a family that supports each other, grows together, and celebrates what makes us bold and different. We love to spoil our followers and supporters by giving away fun and badass (armored) toys and gear to motivate the lifestyle and encourage and lead those into greatness.
FOR THE RELENTLESS
We wanted to design gear for people who don’t back down—who push limits and lead from the front. We want to inspire you to own everything in life...the gym, the range, your career, your LIFE. Own it.
i f***ing love these dudes! real people, doing badass shit. Love the idea behind the brand and love the passion behind the gear! Can't wait for more!
— Nick B
PAST GIVEAWAYS
2024
GOAT ATLAS APC GIVEAWAY
Congratulations to Charlie from Laurel, MT who WON our 1st GOAT Giveaway where he had the difficult choice of choosing our $395,000 ATLAS APC Armored Vehicle OR $250,000 cash!
You won't believe what he chose...
2025
RIDE E NOW EBIKE GIVEAWAY
Congratulations to Eli from South Carolina for winning this Ride E Now Giveaway! He WON from purchasing ONE (1) hoodie!