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Welcome to GOAT

Guns Out Armored Toys Apparel. We’re more than just a brand—we’re a brotherhood. Born from a passion for shooting and a love for armored vehicles, we’re just a group of friends, some veterans, who decided to take what we love and share it with the world.

We believe everyone has the potential to be their own Greatest of All Time, whether that’s on the range, on the road, or in everyday life. We’re here to inspire you to embrace your inner G.O.A.T. and to never settle for anything less than legendary.

So rise from the rest and join the only brand backed by armored vehicles. Be a GOAT. Get GOAT.

BECOME AN AMBASSADOR

Who is GOAT

Built to DOMINATE.

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For the Lifestyle

FOR THE COMMUNITY

FOR THE RELENTLESS

i f***ing love these dudes! real people, doing badass shit. Love the idea behind the brand and love the passion behind the gear! Can't wait for more!

— Nick B

PAST GIVEAWAYS

2024

GOAT ATLAS APC GIVEAWAY

Congratulations to Charlie from Laurel, MT who WON our 1st GOAT Giveaway where he had the difficult choice of choosing our $395,000 ATLAS APC Armored Vehicle OR $250,000 cash!

You won't believe what he chose...

WATCH NOW

2025

RIDE E NOW EBIKE GIVEAWAY

Congratulations to Eli from South Carolina for winning this Ride E Now Giveaway! He WON from purchasing ONE (1) hoodie!

STAY TUNED